Vector graphics

Vector graphics is a type of computer graphics that is made up of points, lines, curves, shapes, and is mathematically based to produce lossless results at all sizes.

Pixel graphics / Raster graphics

A graphic made up of pixels, also called a rasterized or raster image. The disadvantage is that, when printed, the quality of the image may deteriorate depending on its resolution, as it cannot be scaled losslessly.

Brandbook

A complete specification that defines your company's image and its elements, and provides guidance on their appropriate and recommended use. The brandbook covers the fonts, colours and graphic elements used in the visual identity. 

Bleed

Print bleed is needed for avoiding unnecessary margins on the edges of printed publications after cutting. The graphic design process involves leaving the appearance of the graphics to run out on each page. In most cases, the bleed is 3mm wide, but we can use then from 2mm to 20mm thickness.

Printer marks (cut marks)

The vertical and horizontal guide lines in the four corners of the pdf for print are the cut marks, They are necessary because they will be used by the cutting machine to cut the printed material to the right size. 

DPI

Dot Per Inch - Determines the pixel density of the material to be printed for the printer. The most common resolution is 300 dpi which means that 300 dots of ink are placed on the film per 1 inch.

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PDF for print

In most cases, professional printers print graphic materials from the pdf format. These pdf documents contain the complete graphic, usually in cmyk colour space, in the exact size to be printed, with the required resolution (dpi), with bleed, and with crop marks and sometimes also with registration marks.

Ai

Adobe Illustrator vector graphics editor's own file extension. This file is necessary for you because it contains all the graphics you can edit and use later if you need to vectorise your logo for a print or souvenir.

EPS

The .eps extension has the same properties as the .ai file, i.e. it stores vector graphics information. In most cases, you will get .eps files from Blended Studios, which has the advantage over .ai that all vector graphics programs can handle it, so you won't run into compatibility issues,

JPG

The most common compressed image file format, which can be opened by all image viewers. Cameras and phone's cameras also use the .jpg file format.

PNG

Portable Network Graphics is a lossless image file format whose main advantage is its ability to handle transparent layers, making it ideal as an image format for logos that do not want to use backgrounds.

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CMYK

The most common colour space used for printing, consisting of Cyan (C), Magenta (M), Yellow (Y) and Black (K).

RGB

This colour space containing the colours Red (R), Green (G) and Blue (B). It is used for digital applications, as monitors and displays also use RGB pixels to form the image in most cases like photographs. In addition, graphics saved with RGB colour space take up less space, which is important especially when building web pages.

MONOCHROME

It's actually a kind of black-and-white greyscale colour profile, which can be just as effective as its colour counterparts if you combine the shades in the right way in graphic design.

Color fidelity

A few words about the colour fidelity between monitors and printed material. Different displays may be equipped with different panels, so you may see slightly different colours when looking at the same image on the two displays. The printed material will certainly differ very slightly from the graphics you see on your own display. This is because your monitor will work in RGB and a printer in CMYK.